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The most egregious example of this latest contortion of logic found its way into the purportedly "mainstream" Daily Mail, courtesy of columnist David Rose, who admittedly has a bit of a reputation for misrepresenting climate scientists and climate science.
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Rough passage One to watch Queen of Madison Avenue ReprintsOgilvy's past campaigns for Dove are good examples of this latest approach, starting with the "Campaign for Real Beauty", launched in 2004, which set out to banish stereotypes and spark discussions about beauty.
And was this train an example of the latest in subway technology, a gremlin in the system or the answer to complaints of overcrowding on the No. 6 line?
Another example of this: The latest readings from the Institute for Supply Management have shown clear signals of a rebound, but that gauge focuses on the output from larger firms.
Perhaps the most egregious example of this was the late Auberon Waugh.
A shimmering example of this is the Tigers' latest weapons system: a fleet of ten light aircraft, imported in pieces during the ceasefire and unveiled in two recent bombing raids on Colombo.
Wasting time looking for things is annoying (I am a living example of this) and makes you late for stuff.
Syria is only the latest example of this.
MSF's decision to pull out of the summit is the latest example of this disillusion.
The sexification of Paul Hollywood is merely the latest example of this tendency.
The OneWorld case is the latest example of this recurring theme.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com