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Thomson Airways provides another example of an airline investing heavily in carbon-efficiency measures.
The WTTC's Marano picks out Air New Zealand as an example of an airline with an aggressive carbon-reduction strategy.
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"It is not an example of how airline service falls short, implying offering less than they did," said John Reber, an Air Canada spokesman.
For example, if an airline charges customers a fuel duty surcharge, this must be included in the advertised price of the flight.
"Simply stated, this is an example of airline consolidation gone too far, with choice and transparency being wrung out of the system".
"The addition of Gogo Inflight Internet service to Continental's suite of amenities is simply the latest example of the airline's ongoing commitment to service excellence, and we're proud to be part of that.
For example, an airline's frequent flyer program conforms to a membership service framework.
He notes the example of Japan Airlines, whose reaction to a deadly crash in 1985 that killed 520 people was to rebrand its planes, scrapping the tsurumaru crane logo because "the world had seen blood on its tailfin".
Think of an airline reservation system.
An example of a scale-free small-world network is how airlines connect the world through nodes of airports.
Singapore Airlines is another example of a brand that stayed committed to its market position during the recession.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com