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An example of a mobile control system is the hydrogen powered prototype car control system.
"Consider the example of a mobile app that allows users to identify strangers in public places, such as on the street or in a bar.
Shopkick, he noted, was one example of a mobile commerce startup that's interesting, and while it looks like a competitor now, could present as an ideal partner down the road.
The famed "I Am Rich" app, launched first on iOS and later cloned for Android and Windows Phone 7, was one example of a mobile application targeted solely at those who could afford to waste money on it.
Windows Phone was mentioned as an example of a mobile competitor that looks a lot more modern, but Google has also been moving in that direction with Android, as you can see from the design of Google Now (which came to iOS today).
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It's a great example of a mobile-only company.
Mailbox is a perfect example of a mobile-first application going multi-screen.
Beme is a great example of a mobile-video app designed specifically with authenticity in mind: videos are instantly shared, without preview (a black screen is shown when you start recording).
Yoi is an interesting example of how a mobile application combined with the power of data and the cloud can be used to shed more light on a rather opaque process and to improve employee-retention rates.
But more specifically, it wants to avoid the potential misfit between a startup's innovative idea and existing industry dynamics and practicalities, citing the theoretical example of a new mobile payment solution being tailored to a top European bank rather than discovering too late that "the technology is nice, but doesn't match the market's needs".
Uber is an example of an authentically mobile consumer app that they can create.
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