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Grass roots.
This idioms is often used in politics, where it refers to the ordinary people or voters.
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My third example of a grass-roots brand maker is the Hundreds.
The Proteus Gowanus gallery at Nevins and Union Streets on the canal is part art space, part museum and part performance space -- and an example of a grass-roots business.
It's a grass roots community of entrepreneurs to support each other, engage with students, industry, and the wealth of Palestinian expats working in tech around the world.
We have a grass roots effort of political leaders committed to passing the PDRA.
Let's start a grass roots revolution for all of us to get the most out of life.
When we initially started it was a grass roots community building effort.
Bernie Sanders is running a grass roots campaign.
Build a grass roots following early on.
In a grass root or 'greenfield' site, additional money is required for the erection of these facilities.
It's a grass root initiative.
She is also a founding member of a midwife grass roots organization operating out of Goma.
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