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The challenge is that each example falls short of the criteria for social marketing currently applied in the public sector.
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The VA's programme for getting disabled veterans into jobs, for example, fell short of its goals last year, in part due to "uninformed leadership and administrative barriers" that "reduced effectiveness".
The $10.8 million that L.A. Unified collected last year, for example, fell short, according to district officials, of the expense of overseeing its more than 250 charters.
While the enterprise may remain satisfied with traditional, productivity-boosting, incrementally-improved BlackBerry products like the BlackBerry Bold and BlackBerry Curve, it seems clear that BlackBerry's tepid touchscreen offerings (the Torch, for example) fall short in terms of both innovation and appeal to customers.
Why did "Leap" fall short?
Anyone who pushes for a higher yield — two hundred bushels, for example — and falls short risks losing nearly half his crop without any hope of reimbursement.
In many respects it is a shining example; in others it falls short.
As I write in the column, one example of where policy falls short is a backlog of hundreds of thousands of rape kits — DNA evidence from rapes — that have never been tested.
Clearly, China lacks some elements of a modern market economy for example, the legal system falls short of the support for property rights in advanced countries.
Here's an example of where this falls short: Some states classify multifamily housing as residential, while some consider it commercial – and others don't have a consistent category for these buildings.
Obama acknowledged the shortcomings of the Affordable Care Act but reminded Trump that if he and Republicans fail to deliver an alternative that delivers better results, "then we are going to have a problem". He mentioned the nuclear deal between Iran and six world powers, including the U.S., as an example where campaign rhetoric falls short of the obligations of governing.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com