Depending on the outcome of that assessment, which will also examine brands like Miller Genuine Draft and Miller High Life, "it's reasonable to assume there will probably be different positionings for the individual brands," Mr. Bussen said, and "something like 'Cat Fight' may or may not have a place moving forward".
This is in consistent with the study done in Ghana (Addo et al. 2009) which found coliforms none detectable in any of the examined brands of bottled drinking waters.
The additional costs to the company include focus groups held to examine the brand in the wake of the investigation.
Managing the relationship among brands is examined in "Brand Portfolio Strategy" (Free Press), by David A. Aaker, a consultant.
In this study, the main objective was to examine 20 brands of bottled water samples available at different retail shops in Selangor for their physical and chemical characteristics in terms of hydrogen ion concentration (pH), electrical conductivity (EC), total dissolved solids (TDS), calcium (Ca), potassium (K), magnesium (Mg), sodium (Na), copper (Cu) and zinc (Zn).
For example, Lopez and Matschke (2012) examine 30 brands of beer sold in 12 US cities over the 1988–1992 period in order to test the impact of certain beer characteristics (e.g., alcohol content, calories), including beer prices, on consumer satisfaction (utility).
Global gene expression signatures were investigated to examine whether brand-specific signatures could be identified using a toxicogenomics approach, to establish baseline gene expression profiles for the brands examined, and to provide insight into the mechanisms underlying the responses to CSC.
After examining the brand's rich heritage and vast product range, Jenner unveiled a look based on "journey, eccentricity and craft," he explained.
This paper examines destination branding via a new conceptualization, destination brand experience (DBE), which provides a more holistic and unified view of the destination brand.
In the first of a four-part series looking beyond the balance sheet, FORBES examines brands.
