The clip itself was uploaded separately and is currently still up on YouTube, so give it a watch above if you want to see exactly how scary is too scary for a YouTube ad.
Scary clowns are just scary.
Raunchy jokes you overhear in childhood are exactly this scary, vivid and mysterious.
I've never drank or done drugs in my life because I know exactly how scary this stuff is.
No it's not exactly the scariest movie one might choose when getting into the Halloween spirit, but few things are funnier than watching a film made more than 70 years ago as it attempts to frighten the bejesus out of anyone who might be tempted to try marijuana.
Foreigners come in exactly three varieties: scary (the French), scarier (the Albanians), and scariest (the Arabs).
The slightly disconcerting thing about Never Let Me Go is that it is too tasteful to be scary, exactly, and yet too contrived and unreal to be tragic.
But none of that really explains the increase, and that's exactly what's scary.
Or, even more scary: what exactly does the car insurance cover?
