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If Ms. Palin's out-of-wedlock pregnancy was not exactly a campaign issue last year, some voters questioned Governor Palin as a parent.
However, what exactly a campaign needs to include to make it work, to make it work over the longer term and in different settings and to make it work cost-effectively are not clear and warrant more research.
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With AdClarity, on the other hand, BiScience claims you can see exactly where a campaign ran, which mediators were used, and what the ad creative looked like.
It's not exactly a great campaign slogan or anything ("Consider the alternative!") but it will be the choice many will be making in the months to come.
The DUP have a great deal of respect for Mark Harper, the Conservative chief whip, who has also impressed colleagues with his fair-minded efficiency and ability to tell Downing Street exactly how badly a campaign to get something through the Commons is going.
As Everton, Tottenham and Liverpool prepare for ties in the last-32 on Thursday, BBC Sport has studied 10 seasons since the Europa League introduced group stages to find exactly what impact a campaign has on league performance.
No Labels, a nonpartisan group that advocates centrism and an end to political gridlock, is not exactly known as a campaign juggernaut with the power to decide elections.
It could be argued Trump did exactly that with a campaign that warned of immigrant rapists, terrorist-inspired refugees and imaginary surges in the national crime rate.
Yet that is exactly what Facebook did – a campaign against the censorship of the image saw many Norwegians post it, only to see it removed each time.
It was not a campaign ad, exactly; it did not, for instance, include the words "Do not vote for Hillary Clinton".
What, exactly, is the point of a campaign whose top brass cannot bring themselves to eschew the very behaviour they're campaigning against?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com