"evolve the business" is a perfectly acceptable phrase in written English.
It is a way of referring to making long-term changes or adjustments to a business in order to make it more successful. For example: "The executive team has come up with a plan to evolve the business in order to keep up with changing customer needs."
The question now is how to evolve the business model to get from where we are to where we want to be.
"We were eager to evolve the business and prove what we felt deep down, that we could move beyond print," Mr. Carrigan said.
This is a new sector and we need to be able to grow as a business and evolve the business model to make sure we have something that makes sense".
Sir Ian Cheshire, the chairman of Debenhams, said the group's performance in a difficult market had been "resilient" and that its new boss, Sergio Bucher, who joined from Amazon this month, would be looking at how to evolve the business into a "department store for the 21st century".
And Overstock is changing elsewhere to evolve the business of online transactions.
You know, we've continued to evolve the business and building that in a way where we just – we don't have any dependency on – we don't have dependency on any one revenue stream.
As their society evolves, the business will develop more big spenders, too.
In another email, dated October 27, 2012, related to discussions about evolving the business model, the Facebook founder can be seen pushing back against data misuse concerns.
It evolves the business logic of online ad-delivery from buying "ad-impressions" in websites or ad slots to directly buying the best-matched "target audiences", and thus can help advertisers achieve the precision marketing.
"We are continuously evolving the business to make SPE more efficient and competitive," Sony Pictures spokesman Charles Sipkins said in a statement. .
