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Palm and Nokia lost out in smartphones because they failed to win at this brutally competitive game of rapid evolutionary (sustaining) innovation.
Table 1 Main areas of current University contribution to innovation Categorisation Disruptive transformational Disruptive evolutionary Sustaining transformational Sustaining evolutionary Product innovation CURRENT CURRENT Process innovation Future?
Table 2 Areas of potential contribution to innovation for Universities: mapping the scenarios Categorisation Disruptive transformational Disruptive evolutionary Sustaining transformational Sustaining evolutionary Product innovation S5 S3 S3 S5 S4 Process innovation S2 S3 S5 S1 S3 S2 S4 S5 S1 S4 Position innovation S4 S5 S4 S4 S5 Paradigm innovation S2 S5 S1 S1 S1 S1 S1 S1.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com