At least the world's cities have more interesting markets as a result.* "The Evolution of Brand Preferences: Evidence from Migration", by Bart Bronnenberg, Jean-Pierre Dubé and Matthew Gentzkow.
Matthew Williamson has for a few seasons shown a new subtlety and the show he sent out for autumn/winter 2013, set against a colorful digital backdrop, showed the evolution of brand from hippie de luxe to elegant restraint.
And, given the evolution of branding channels, digital and otherwise, I've observed that branding in a venue such as this has become more challenging than ever.
That said, what we may be seeing here is a general evolution of brand-user interaction to the point that users trust that it just can "work" (like Twitter, where you can follow brands, but they can't really bug you).
There's so much great material there; for instance, I loved this post on The evolution of brand logos.
* A thoughtful reader sent me the link to a terrific site, How to Be a Retronaut -- "a guide to retronautics, going back in time, time-travel, charting history, and living in the past". There's so much great material there; for instance, I loved this post on The evolution of brand logos.
Gas station cuisine is partly being driven by popular food truck operators — Corned Beef King started as a truck in 2011 — seeking permanent locations for the evolution of their brands and to meet strict regulatory requirements to have a licensed base of operations.
They take the time to analyze their competitors and the evolution of industries, brands and the emerging role of technology.
The unique capacity afforded to us by Facebook, Twitter, Instagram and the like is that consumers can become intimately connected with their favorite brands and can participate in the evolution of a brand in a very real and dynamic way.
One is to reshape public perceptions of a brand, and another is to guide designers in shaping the evolution of a brand's vehicles.
