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For every loyalty point or coupon that Sainsbury's, Tesco and the like dish out, they gobble up a huge amount of information about our shopping habits.
Shakespeare never responded directly, but after Greene dropped dead, Pandosto was stripped of its body parts and given life as a tense drama of sexual jealousy and the betrayal of every loyalty: of friendship, marriage, kinship, service and – because this is Shakespeare – a deeper note of disloyalty to life itself.
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The best tip was to join every hotel loyalty programme going, as even the most basic membership might be enough to earn "room upgrades, late checkout times, access to lounges with snacks and drinks, free Wi-Fi, free breakfast and even complimentary laundry service".
I personally try every mobile loyalty app that I can, and the only value above the classic punched card is that I don't have to carry the card.
Every minute of every day, supermarket loyalty card s effortlessly collect, store and analyse customer data, and the intelligence gleaned here is used to inform decisions on everything from promotions to store locations and supply chain management.
You might think that if cultural difference is what drives people to war, then the world would be a safer place if every group's loyalty to its own culture were more attenuated.
It's not point-based, like almost every major hospitality loyalty program is.
Our goal is to continue to earn our customers' loyalty every day in a rapidly expanding mobile-first digital world".
No matter how smart you are or how great an athlete you might be, you still must earn loyalty every day by your acts and the care and feeding of relationships that are important to you.
You see, in this game dominance is not just decided by nation v nation, it's every little province, every scheming baron and every family tree whose loyalty and ambition must be micro-managed through threat, bribery, marriage and blackmail.
First, every performer must pledge loyalty to New York.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com