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Every bit of design is hers.
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For a moment he sounds almost evangelical, vowing to "go to war on... every bit of the design and the structure and management and every bit of the culture that isn't optimised for that".
That strategy of tweaking every bit of a game's design to increase growth, retention, engagement, and monetization is arguably what made Zynga so financially succesful in its early years.
Before entering active production, make certain to trim every bit of fat from concepts and designs, and prioritize the building and testing of prototypes that offer a vertical slice, or working sample, of the end product.
Now that's a successful bit of design branding.
For cash, he's done the odd bit of design for Prada.
There's just a bit of design work to be done to get the ad ready".
In that British way, with a healthy helping of accident and a fair bit of design, we hit on something that worked.
Sometimes, the time looks like one more graphic element on a buzzing surface crammed with them, a vestigial bit of design, like watch pockets on jeans.
This is a really delightful bit of design: two layers of toughened glass were laminated to form the balustrade and vertical supporting beam; thickly laminated oak treads were deliberately banded on the vertical face and edge so that it matched the horizontal banding of the oak parquet flooring.
On a whole, however, it's actually a lovely bit of design.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com