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This year, with tech companies desperate to minimize shortfalls, there's increasing temptation to tweak accounting rules.
Simon Ward, director of the Dorset-based estate agents Mr Green, says: "With many young people still reluctant to take on the responsibility of a mortgage, there is a temptation to talk of a Generation Rent - suffering ever increasing rent, but unwilling or unable to take out a mortgage".
Small steps first, ever increasing.
Google Maps faces ever increasing competition.
These hospitals have ever increasing capital needs.
Meanwhile, those who try to diet instead find themselves confronted by increased temptation at every turn, as the food industry learns how to tweak the brain's cravings in ever more fiendish ways.For this reason, dieting brands now aim to help people fight expanding waistlines with hand-held devices that let them count calories on the go.
We used a change in strategy as a treatment to mitigate or increase "temptation to deviate".
I realize that this will increase temptations to cheat, that it will make big-time football bigger.
Cell phones are a well-known source of distraction for drivers, and owing to the proliferation of text messaging services, web browsers and interactive apps, modern devices provide ever-increasing temptation for drivers to take their eyes off the road.
The low volatility of the Great Moderation increased the temptation to "leverage" in this way.
Opening up too vast areas for this kind of recreation could increase such temptation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com