Without the benefit of experimental subjects who can explain their thinking, however, Dr Clayton and her colleagues will have to develop ever more cunning experiments to infer complex mental processes from simple behaviour.
Yet few Prime Ministers before Modi were ever as cunning and effective in focusing on and achieving some modicum of success at these types of reforms.
And its operatives are sneaky – managing to come up with ever more cunning ways to infiltrate movies with their sales pitches, much like Leonardo Di Caprio's character does to his victim's dreams in 'Inception' (a rare movie, incidentally, during which a boxing glove to the face would have provided blessed relief).
And while you wait for it to download onto your Fire or your iPad or your Sandbenders, give thanks to the seer of our age who didn't expect things to turn out that rosy yet still understood the good in both us and, more important, our variegated and ever more cunning tools.
But, it does show that viral videos are getting ever more cunning with their trickery, using pseudo-modern science to get the internet scratching its proverbial chin over their authenticity.
which is why I need you, Donald Trump, the most cunning ever top guy, to produce Teach Me Tonight.
And in this respect television is more cunning than ever.
Wounded but cunning as ever, she spends much of the first episode in a hospital gown, bantering with a young boy in the ward, to whom she refers to Eve as her "girlfriend".
In fact, to look at her principal monuments – a water feature and a playground, a walk and a gate – is to wonder, momentarily, how the royals, cunning as ever, pulled off the Ozymandias-trumping feat of denying her bereft fans even one lifelike memorial.
A remarkable, distinctive voice, deep enough to make a 20-year-old clench his toes with excitement; in appearance, striking rather than conventionally beautiful but, onstage, blessed with that natural god-given sexual attractiveness which no amount of acting artifice or cosmetic cunning can ever quite achieve.
