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But there's an even more basic threat on the horizon: the eventual meltdown of advertising – one industry that, like God, is supposed never to fail.
In 2001-2002, the agencies were in hot-water over failing to detect the eventual meltdown of fraudulent energy and telecom outfits Enron and Worldcom, both of which eventually went bankrupt.
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President Barack Obama's choice to lead the White House budget office oversaw a Citigroup unit that profited off the housing collapse and financial crisis by investing in a hedge fund king who correctly predicted the eventual subprime meltdown and now finds himself involved in the center of the U.S. government's fraud case against Goldman Sachs.
Top current and former officials of Citigroup -- arguably the megabank most harmed by loose lending and the eventual financial meltdown -- will dominate the hearings: eight of the 17 combined witnesses are from Citi, including former Chairman and CEO Chuck Prince and former U.S. Treasury Secretary and member of the firm's board of directors Robert Rubin.
If this process were to go unchecked over time, theory predicts mutational meltdown and eventual extinction.
"[I was] pregnant, so I was in my own world," Blair told The Times of her knowledge of Sheen's meltdown that led to his eventual firing from "Two and A Half Men" in March 2011.
Although accepting an eventual role of monetary policies in avoiding systemic financial meltdowns, they tend -- also like Schumpeter -- to be more skeptical of fiscal or other types of countercyclical stimulus if these are designed in ways that retard the process of creative destruction.
System meltdown!
"A meltdown?
"Well, Meltdown.
Twitter meltdown?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com