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Events buck trends.
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Samsung announced its plans to launch its flagship at the event — bucking its recent trend of saving its big news for its own party.
A recent lawsuit in Maryland is the latest event bucking the trend by painting a picture of a shelter manager's no-kill obsession that led to alleged acts of unthinkable cruelty to animals.
After school, the two huddle in Ms. Moffett's classroom to go over the day's events and buck each other up.
Comedian Aziz Ansari is in town on his new stand-up tour and the National Western Stock Show is chock-full of events to buck you off your pony.
It also wants to stamp out so-called "party pads", which people rent for weekends or short stays for events such as bucks' nights.
Of course these events also mean big bucks for their host cities.
So what does all this mean for advertisers wanting to get the biggest bang for their TV buck during sporting events?
The net asset values of money market funds are never supposed to fall below $1 a share, an event known as "breaking the buck".
And there is something unseemly about turning a buck from an event to which you contributed nothing, an argument often applied to off-campus ticket scalping.
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