Capitalizing on the equity and popularity of the campaign and tailoring it for the sporting event was genius.
Through a series of unexpected events, the young genius finds himself inspiring a team of Iron Man-style robo-suited heroes, whose aim is to take revenge on a mysterious masked villain for the death of a loved one.
There is a similar sense of grief buried deep within "Velocity" -- the narrator, Will, is trying to come to terms with the death of his best friend, Jack, who was killed when a huge truck drove over his car and crushed it -- but it's depicted in such melodramatic, cartoonish terms that it never acquires the deeply felt emotion of the events in "Staggering Genius".
Expecting a company to restore prosperity and profitability as a stroke-of-genius event is unrealistic to the point of immaturity.
The rambling letter he receives from a Women's Guild official, singularly unimpressed by Harry's performance at a literary event, is extended comic genius.
In a stroke of either tremendous cunning or disastrous miscalculation, the opening was accompanied by a no-joke IRL tech event, the launch of Genius's beta annotation platform, featuring a live annotation battle projected onto a 40-foot screen and set to the beats of DJ Galcher Lustwerk.
I loved her thumbnail sketches of notable people -- Twyla Tharp as a young genius staging "events" in Central Park; the warm and ebullient folk-dance teacher Teresa Gonzáles; the doomed romantic Salvadoran Communist poet Roque Dalton, assassinated by fellow party dissidents in 1975 -- over a woman, Guillermoprieto believes.
"The genius of an event like this... is its simplicity, it's simultaneously magnificent and very simple.
The bizarre American genius for making major events out of meta-events — the pre-Oscar broadcast; the before-the-debate spin on the after-the-debate spinning — includes our sports, where in some ways it first began.
That is the genius of such events.
