But despite this being a pretty basic concept, there seems to be a new American money equation that just won't die, even though it simply doesn't add up (pun intended).
Knowing that there's been a slight shift of power in the hands of the consumer, those that have indulged during the holiday season, are now faced with still trying to return those items that were received as presents, even though it simply was the thought that counts, we won't be caught dead wearing that sweater or scarf that was so kindly considered.
Loopholes allow sellers to ship items classified for reuse "even though it's simply junk," he says, but in the countries in the UNEP report, thriving refurbishment and repair businesses are "making a living, and also want to be environmentally sound".
Just last month, when Google launched its competing Google TV, it was almost immediately blocked by the major TV networks even though it was simply grabbing video freely available on the Web.
If controlling a more intelligent species sounds like pure hubris, Dragan understands, even though it may simply boil down to yet another example of our inability to find the right words.
In a curious coincidence, last Monday both saw Monkey praising the new Sun editor-in-chief for sticking with his @gallaghereditor Twitter handle in the grim period when he wasn't an editor (with a smidgen of irony, it must be admitted), and Gallagher himself dumping that handle a few hours later - he is now simply @tonygallagher - even though it had just become justified again.
What the White House hadn't reckoned on, and only exaggerated by its attempt to be clever, was the enormous attention the press would pay to the statement--even though it was simply tacked on the White House pressroom bulletin board.
"Even though it is generally seen simply as a conservative party, the A.K.P. in fact unites very different currents and views under its roof," Adil Gur, a political analyst and owner of the A&G polling company, said by telephone this week.
Moreover, as Eisinger described it, Zuckerberg's bold move yielded a huge return on investment in terms of public relations for Facebook, even though it appeared that he simply "moved money from one pocket to the other" while being "likely never to pay any taxes on it".
From an IT perspective, they have a generation of legacy equipment and software which they can't just simply abandon, even though it handcuffs the organization in many ways.
If they beg you just simply LIE even though it's the wrong thing.
