The phrase "evaluative orientation" is correct and usable in written English.
You can use this phrase to describe the overall mindset of a person or group when evaluating something specific. For example, "This company's evaluative orientation is based on productivity measures, rather than customer reviews."
Evaluative orientations are a combination of the first and the second type of motivational orientation.
Cathectic orientations are organised in systems of expressive (emotional) symbols, and evaluative orientations consist of systems of value-orientations.
The modes of motivational orientation can be classified as cognitive, cathectic (or expressive, emotional bonding between actors or between actors and norms), and evaluative orientations.
Being part of the explicit culture, the norms do not resonate with the implicit culture in terms of cognitive, cathectic and evaluative orientations.
In social interactions, people are discursively positioned, such as by overt mention of someone's identity, implications and presuppositions, evaluative orientations to ongoing talks and participants, and linguistic structures associated with a particular identity (Bucholtz and Hall 2005).
In order to understand decision making, evaluative standards (value-orientations) are the most important.
Like the basic modes of motivational orientation themselves, evaluative standards can be classified by the same threefold structure, that is, by cognitive standards (norms of truth), cathectic standards (norms of appreciation) and moral standards (norms of accepted behaviour) which can be formulated as alternatives of decision making.
Life satisfaction and morale are conceptualized as relatively stable orientations toward life that, though evaluative, are not affected by transient moods.
Ekstrom's account emphasizes preference rather than evaluative judgment.
"Individuals need evaluative information about others to evaluate themselves".
