Sentence examples for evaluations brand from inspiring English sources

Confirmation studies conducted online (n = 1728) and in CLTs (n = 306) used the questionnaires in real-world scenarios, including food-name evaluations, brand evaluations and product tasting.

For example, it is common for websites to feature consumer reviews, but in addition to asking consumers to share their evaluation, brands could also inquire as to consumers' confidence.

6. D.A. Aaker and K.L. Keller, "Consumer Evaluations of Brand Extensions," Journal of Marketing January 1990, pp. 27 41.

Overemphasis on fit has resulted in research designs that involve singular evaluation of the extension without considering how competing brands in the target category might affect the evaluation of brand extensions.

We specifically propose that product difficulty incongruity will negatively impact consumer evaluation of brand extensions, and this negative effect is stronger for high parent brand quality and consumers with high levels of need for cognition.

In response, Topic modeling is introduced to group synonyms together under a topic automatically, leading to convenient and accurate evaluation of brands based on consumers' online reviews.

Itamar Simonson's research includes decision making, buyer behavior, consumer evaluation of brands and promotional offers, marketing management, and survey methods.

Horses passing the first evaluation are branded on the left hindquarter; those that pass the second are marked again on the left side of the neck.

Perceived fit and perceived tie positively impact users' evaluations of online brand extension, and consequently influence users' intention to use the extended products.

In this research we demonstrate that negative press about accidents caused by users can counterintuitively improve brand evaluations.

For industry professionals, the TBL model developed and tested by the authors is practical in examining consumers' evaluations of fashion brand sustainability.