The ELIHoS survey (Evaluation of campaigns targeting male homosexuals in Senegal – ANRS 12139) was conducted in 2007.
To date, a qualitative evaluation of the campaign, based on pre and post campaign interviews with 1400 children and young people found an increase in the awareness of and testing for chlamydia, however, it did not assess actual changes in chlamydia screening uptake [ 13].
Evaluations of campaigns in Denmark and Australia concluded that their campaigns did not increase chlamydia testing [ 24, 25].
This paper reports the results of the evaluation of the campaign, including its visibility and effects of the campaign on stigma associated with depression and help-seeking behaviour.
While an evaluation of another campaign in Australia found that chlamydia testing increased significantly for both men and women during the media campaign and was closely paralleled by an increase in chlamydia notifications.
16 The Department of Health funded an independent evaluation of the campaign, which faced methodological challenges common to other recent studies evaluating large scale public health interventions.
May says she is waiting for an evaluation of that campaign before deciding.
We'll also get their evaluation of the campaign as it develops – and of course, finally, of the result.
In comments to MPs, May said she had studied an evaluation of the campaign and concluded it should not be taken further.
