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All of which, the twins say, is part of an ethos to make their business a pleasure.
Jean Luc Courcoult, founder of Royal de Luxe, said: "It is our ethos to make sure free events touch the heart of communities and neighbourhoods.
The company's investment in this area is emblematic of its ethos to make products for everyone; it's also a prime example of Tim Cook's oft-repeated mantra that Apple strives to create products that "enrich people's lives".
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Lewis's first task must be to recalibrate the Telegraph's editorial ethos - to make it his own, rather than let it endure as a cobbled together product of the editorial interregnum.
He blamed "a safety-first ethos that conspires to make even the most interesting political figures seem dull".
I have worked in lots of different parts of the public sector (domestically and internationally) and although the cultures have been quite different, everywhere there has been a strong, underpinning ethos of wanting to make a difference.
It is even better when the organisational ethos encourages employees to make suggestions for improvements, which are seen by the leaders as an asset to bring the organisation forward.
Nintendo has long had a family-friendly ethos and it tends to make games which try to appeal to all age-groups.
"Domino's ethos has always been to make our records as widely available as possible to whoever wants to listen to them, on whatever format," the label's production manager Paul Briggs says.
Applying UN Conventions on children rights into planning and your school's ethos is one way to make sure that the value of children and their opinions is high on the agenda.
Kruse sums up their ethos succinctly: "We want to make music, play some shows, and appreciate life".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com