Big Thursday is an ethos, a state of mind.
Staff is selected with the ethos of rehabilitation in mind, and must adhere to six core values: sustainability, accountability, integrity, collaboration, respect, and realizing potential.
It has done so by promoting what Barber calls an ethos of infantilization, a mind-set of "induced childishness" in which adults pursue adolescent lifestyles, as evidenced by their tastes and spending habits.
Designed with the ethos of airline seating in mind, Yotels operate to a philosophy of functionality, so you won't find fripperies such as bathrobes, slippers or minibars in any of the rooms.
In addition, the traditional ethos of medicine values single minded commitment with obligations to sacrifice personal and family needs for patient welfare and professional demands.
The revolving, open sack suggests an ethos of inclusiveness that calls to mind artists like Robert Rauschenberg and Pipilotti Rist.
The development of Hadith is a vital element during the first three centuries of Islamic history, and its study provides a broad index to the mind and ethos of Islam.
Happily, the swans seem pretty relaxed about the whole thing, a state of mind that fits in neatly with the ethos of Tuddenham Mill in general.
If you're a baby boomer or older, the design will also bring to mind the hospitality ethos of the postwar years, when renewed American prosperity inflated the New Deal concept of service.
Whilst this move may improve attendance, it also sits oddly with the ethos of a 'holistic' intervention intended to transform mind, body and spirit.
