Startups rightly face increased scrutiny when negotiating with partners because of their perceived "fake-it-till-you-make-it" ethos, especially in the light of several recent high-profile scandals.
Layering buzzed out guitars, a raw punk ethos, electro beats, a lazer light show that gives Radiohead a run for their money, and a front-woman that flails around like a seizure victim onstage, these guys are sure to be a standout act this Saturday.
"The way everything is run, from the music industry down through everyday interactions, [NON seeks] to challenge that," Chino Amobi told us earlier this year, shedding light on the ethos behind NON WORLDWIDE, the label and collective that includes Amobi, fellow DJs and producers Angel-Ho and Nkisi, as well as a growing roster of sound artists from Africa and the diaspora.
On his debut mix for THUMP, the artist sticks to his genre-bending ethos, but also shines a light back in time with an eclectic journey through older jazz tunes, latin-house, soul, and eventually a couple tracks from last week's release.
The contrast between the villagers' fear and hatred and the lofty spiritual ethos in the season of lights infuses "The Hunt" with an extra chill.
For all the darkness in the story, the screen is more often filled with light, the sun-baked ethos of a desert town.
Light ART Tour brings an ethos of punk DIY spontaneity, blended with the stamina needed to present live light-art projections for up to 5 hours at a time.
Its ethos is evidently appealing to some people: Light Phone raised $415,000 via a Kickstarter campaign last May and has taken orders for about 5,000 phones so far.
The ethos was pure anarchy in its best light.
The ethos of going smaller is surprising in light of the move toward ever-bigger plants globally - at the Olkiluoto plant in Finland a record-beating 1.6GW plant is under construction.
