The same ethos goes for a lot of clothing and accessories, appliances, electronics and furniture.
While it shines clearest at their fashion shows, compared to their videos and images on the web, their whole ethos goes beyond a wink to something that's gleeful, but still wry.
Rival BrewDog, the self-styled "punk" brewer that prides itself on flying the banner for the craft beer ethos, went even further.
He gave an infamous interview to "60 Minutes" in April, during which he expounded upon his anti-snitching ethos, going so far as to claim he wouldn't turn in the hypothetical serial killer next-door.
In an e-mail to Soho House members, Mr. Jones added, "Though we've had a number of interested parties table offers for Soho House in the last few years, I believe that Ron shares our vision, and provides us with the backing, to expand and improve our clubs whilst remaining true to our original ethos going forwards".
Add a little trash talk -- Ellison has made no secret of his disdain for OneWorld's good-guy environmentalist ethos, going so far as to suggest that it was a ploy by Allen and McCaw to secure a tax break -- and you've got a race.
This press has tended to be positive as well, since fighting government regulations has a special place in the American ethos, going all the way back to throwing tea into Boston Harbor.
It was at The Martini Lounge that a moment that defines the Respect ethos went down.
In the case of dog distemper, this ethos went well beyond monetary contributions, as members of the FDC played an active role in its administration and direction.
A20 NEW YORK/REGION B1-8 toying to Win Hearts While Killing Enemies The Army's 10th Mountain Division, based at Fort Drum, N.Y., prepared for deployment to Afghanistan this month by developing a military ethos that goes beyond the tactics of past conventional warfare to a new age of ideological warfare: using language and cultural training to fight for the hearts and minds of the populace.
During the Olympic construction project, this allowed the management to create an ethos that went beyond the simple objectives of the construction project.
