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Nokia is famous for its ethnography research and research centers.
Our video ethnography research, filmed collaboratively with CodeSafe, also captured this sentiment.
An ethnography research strategy was used to explore socio-cultural phenomena about women entrepreneurs.
In doing so we draw on and show clips from our video ethnography research undertaken on Australian construction sites in 2015.
Before next discussing examples from the digital video project that we take as our example here, we outline our video ethnography research methods and process and its relationship to how we use video in this article.
We cited a study of a fundamental Anthropologist (Geertz 1976) who did ethnography research at a specific region in Southeast Asia: "…the slametan (the ceremony of wishes), form a kind of social universal joint, fitting the various aspect of social-life and individual experience together in way which minimizes uncertainty, tension and conflict or at least it is supposed to do so".
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Whereas 19 of the qualitative studies did not refer to any specific methodological approach, 11 mentioned approaches such as grounded theory, ethnography, action research, and narrative approaches.
Meta-ethnography was first developed for combining meaning across ethnographies (primary research that aims to provide an account of a particular community or phenomenon, through thick description of behaviours and practices, and to contribute to theoretical understanding of these social phenomena).
Focused ethnography is a research approach that includes intensive efforts to examine research questions that "require understanding the complex social and cultural contexts of people's lives" [ 66].
Ethnography as a research method is characterized by the researcher's role as an instrument, with a focus on observation and data collection that includes different sources, i.e. data triangulation.
It is intended not simply as a corrective to the romantic depictions that dominate the literary canon -- "Norman Mailer compared two boxers going at it to a metaphysical discussion," he said incredulously -- but also as a scholarly manifesto: a model for what ethnography, or field research, should look like.
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