The theorists of MTV and their followers should also beware of "ethnographic dazzle", a term coined by the anthropologist Robin Fox to describe how surface differences blind us to our basic human similarities.
Drawing on long-term ethnographic fieldwork it provides a grounded, micro-political account of the way in which distinct actors engage in and experience tourism and amenity-led development.
On the basis of their long-term ethnographic field researches, the authors describe the various ways in which permafrost dynamics influence the lives and economic activities of two groups of reindeer-herding nomads in North-Eastern Europe and Western Siberia: Komi and Nenets.
The first author and several of the co-authors speak Swahili, the national language in Tanzania, and have been engaged in long term ethnographic fieldwork in Tanzania.
The first author speaks Swahili on a high level, while the third author is fluent in the language and has conducted a number of long-term ethnographic fieldworks in Tanzania over a period of 20 years.
Those based on longer-term ethnographic work were most informative: the studies from Ghana [ 59, 60] gave insight into the experiences and meanings ascribed to death and dying by the very old.
Moreover, research in Moyo and Adjumani districts benefitted from the fact that one of the authors, Tim Allen, had undertaken long term ethnographic fieldwork on health and healing in the region in the 1980 s and 1990 s [ 33- 38].
Having said this, Inhorn's use of "emergent masculinities" draws from long-term ethnographic fieldwork, whereas we adopt the notion here in the context of a grounded theory analysis based on cross-sectional qualitative data.
Three of the authors (Songstad, Rekdal and Blystad) have previously carried out long-term ethnographic studies in Mbulu District and its neighbouring districts, while the fourth author (Massay) is a Tanzanian citizen with experience of health sector management and qualitative research.
While the accounts given by healthcare providers cast patient choice in respectful terms, an ethnographic approach illustrates that the "choices" are structured by a discourse which simplifies the complexity of what is offered and who gets to choose.
