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Ethnographic approaches allow us to observe consumer behaviour as it happens in its natural social and cultural context, rather than retrospectively discussing it in a contrived research setting.
The research can be qualitative using case study or ethnographic approaches.
Ethnographic approaches to study of work in the field have been widely adopted by HCI researchers as resources for investigation of work settings and for requirements elicitation.
In response to this, the DRU developed an exploratory approach based on qualitative and ethnographic approaches such as participatory photography (Harper 2002; Gotschi et al. 2009), and participatory photo-mapping (PPM) (Liebermann and Coulson 2004; Dennis et al. 2009).
This paper also explores the limitations of psychophysical approaches and other quantitative techniques for elucidating material experience, and suggests new possibilities for interdisciplinary collaborations that draw on ethnographic approaches.
Although libraries are public spaces in which individuals engage in a range of social and informational activities, few researchers in library and information science use ethnographic approaches to study users' experiences in these settings.
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Instead of using the prevailing ethnographic approach, Müller pursued the science of religion by studying words and texts.
They are among the seminal texts in the field of cultural studies and the ethnographic approach it has fostered toward art.
The research employed a qualitative ethnographic approach.
Following DeHart (2012), I deploy an ethnographic approach to examine boundary work between Filipinos and Indians.
The ethnographic approach to English language learners was not adopted in this study.
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