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Mockus's campaign is an ethical backlash against this anything-goes culture.
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Google reportedly decided not to renew the contract when it expires because of ethical concerns and employee backlash.
Later, her ethical stance met with a backlash.
In tandem with the deepening public backlash, a heated ethical debate is also swirling about the actions of the unidentified specialist, who was reported on Friday to be under investigation by the California Medical Board.
Neuromarketing can be a powerful tool for learning about and captivating customers, but there have long been questions and consumer backlash about its ethical implications.
"Where a candidate's campaign may be afraid to go outside the boundaries of ethical behaviour because of a potential public backlash, an outside group may be less afraid".
Participants advocating for others answered questions about how much they anticipated social backlash if they did not reduce their ethical standards to help others.
Others (including the present authors) believe that these writers are soft-pedaling enormous societal, legal, financial and ethical challenges, as exhibited by the increasingly strident social backlash against technology and science that we see today.
Taking time to think about how your partnership will affect others not only should lead you to make more ethical decisions but also will help protect you from a public backlash and scrutiny from authorities.
Inadequate ethical and societal frameworks for addressing susceptibility may lead to public backlash against generating toxicogenetic information or, worse, inappropriate or discriminatory use of such information.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com