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Content should have an ethical appeal, an emotional appeal, or a logical appeal.
Its "Ethical Appeal" amounts to "a complex and sophisticated 'Trust me,' " one that "requires the rhetor to convince us not just of his intellectual acuity or technical competence, but of his basic decency and fairness and sensitivity to the audience's own hopes and fears".
Even more than Mill, he suggests how liberal utilitarians could attempt to moderate utilitarianism in other ways, enabling it to retain a certain measure of considerable ethical appeal.
The other axioms with which the axiomatic analysis has been made usually have a less obvious ethical appeal, and relate to decomposability of indices, scale invariance and the like.
The physicians' challenge is to be open to the ethical appeal without being destroyed by an overwhelming responsibility [ 41].
The ethical appeal of benefit sharing in the common heritage of humankind is targeted at achieving equality among all states with regards to resource distribution.
Similar(48)
Beltway liberals today prefer to talk raw facts meanwhile, moral and ethical appeals to voters are left to conservatives.
Beltway liberals today prefer to talk raw facts – meanwhile, moral and ethical appeals to voters are left to conservatives.
It is not infrequent to hear ethical appeals in order to avoid further trials.
Ethos, or ethical appeals, rely on the writer's credibility and character in the garnering of approval.
I also note that that the previously cited current ethical guidelines appeal to first-come-first-served as the effective randomization device.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com