As a former model, face of American Apparel and backup dancer for Kanye during his Yeezus Tour, it's no wonder Hill has a strong visual identity to match her music, in which ethereal-goth vocals meet blubstep sonics.
Look into less edgy gothic styles such as Victorian goth, Romantigoth, Hippie goth, Medieval goth, Corporate goth, Military goth, Steampunk goth, Faerie goth, or Ether goth.
Ms. Franciotti, whose music ranges from ethereal nouveau-goth to ominous instrumentals reminiscent of John Carpenter's soundtrack work, couldn't say exactly why it was happening right now.
And it's a safe bet that Watts-Russell's singular A&R vision, developed between 1980 and 1999, will age particularly well, regardless of the snipes about 4AD being "precious", "ethereal" and, worst of all, "goth".
The key to neo-goth, perhaps: less zombie, more ethereal.
The Goth music genre is very diverse, ranging from classic Goth Rock to Ethereal to Darkwave.
Medieval Goth music may comprise of classical and Gregorian chants combined with folk (Loreena McKennitt), ethereal (Faith and the Muse) and, of course, Medieval Baebes.
When it comes to music, Hippie Goths may be found meditating to dark folk (eg. Faith and the Muse), ethereal (eg. Cocteau Twins) and Pagan rock (eg. Inkubus Sukkubus), in addition to regular folk and New Age.
