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The phrase "establishing itself as" is correct and usable in written English.
It is typically used to describe the process or action of something growing, gaining recognition or becoming accepted in a particular role or position. Example: The new restaurant is quickly establishing itself as a popular dining destination among locals.
Exact(57)
In 1784 New York was busy establishing itself as the state capital.
Still, Potsdamer Strasse is establishing itself as the next big art location.
Fifty years after partition, an independent India was rapidly establishing itself as an international power.
DARPA was not successful in establishing itself as a military space agency.
In the mid-1990s, China was establishing itself as the world's factory.
Besides establishing itself as a freeride city, Innsbruck is now – after years of discussions – welcoming all bikers.
Still, The New York Times is improving, and is now establishing itself as the premier US newspaper on the web.
Now, China is on its way to establishing itself as the global leader in a service industry: gambling.
It demonstrates that the festival is finally settling into its own identity and establishing itself as a major international showcase.
Similar(2)
"The village is re-establishing itself as a transportation hub," said Mayor Francis Bud Wassmerer.
The club is re-establishing itself as the bullying, unassailable power of the Bundesliga, and with Lewandowski and Götze, they have put two cherries on that cake.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com