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He is credited as being one of the industry's visionaries, establishing cable as a source of independent programming that people would pay extra for.
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In doing so, it was taking on established cable giants like Comcast and Time Warner Cable.
The Esquire Network has to compete with more established cable brands like Bravo and Discovery.
The established cable operator in Keller, Charter Communications, began a one-year promotion in January that it says was unrelated to Verizon's coming into the market.
Beyond established cable rivals like NBCSN and CBS Sports Network, ESPN has a new and bold competitor in Fox Sports 1, which has a strong portfolio of rights.
Frankly, they had heard the whole megillah before, what with attempts like Mosaic TV, Chai TV and JTV to establish cable channels about Jewish life and culture.
8 56 p.m. | Updated Another round is under way in the battle between established cable and Internet providers like Comcast and relative upstarts like Netflix.
Intel's plan to offer streaming television shows through its own media box has run into opposition from established cable TV players.
Would-be competitors at big broadcast news divisions like NBC and established cable news channels like CNN have mostly shrugged at the start-up.
The Turner networks -- like all established cable networks -- are struggling just to maintain their market share in the face of newer, narrowly focused rivals like Home & Garden, the Travel Channel, Animal Planet and the promise of even more.
If Mr. Jobs had bolder ambitions for Apple TV, they were thwarted, in part, by the same challenges faced by most of its competitors: the established cable operators and content companies that want to protect their businesses even as they tiptoe into the world of Internet television.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com