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In the process, established ways of doing business are being overturned, calling into question how traditional content whether print, graphics, audio or video is produced and delivered.
However, a lack of managerial know-how and the risks of changing established ways of doing business may still pose formidable barriers.
In Silicon Valley, where I live, the word "disruption" has an overwhelmingly positive valence: Thousands of smart, young people arrive here every year hoping to disrupt established ways of doing business — and become very rich in the process.
In some organizations, advocating for yourself may be seen as being demanding or not a "team player". This can be especially true for women, who are sometimes hit by what researchers call "the social cost of asking". And in some cases, the very issues you want to negotiate may challenge established ways of doing work.
They are established ways of doing things that work for us.
Executives at high levels of management need to "understand, embrace, and act on an amalgam of viewpoints, constantly questioning established ways of doing things and providing an antidote to the groupthink that stymies innovation," Accenture explained in one recent report.
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He told the Conservative Party Conference on Monday: "We are living through an economic upheaval as big as the industrial revolution – every single day new technologies, and new companies, and new economies are fundamentally shaking up the established way of doing things.
One established way of doing this is the use of Health Impact Assessment (HIA) to aid decision makers by predicting positive and negative health impacts of proposed policies, programs and projects.
Every time they do so they are challenging the dominant culture and established ways of thinking and doing and proving that theatre and activism are excellent bedfellows, more powerful together than apart.
Whereas most franchises here have been owned by the same corporate conglomerates for decades and have long-established ways of doing business, the parent company of Brown's team is a product of innovation.
There may be some changes at the margins but these institutions are very powerful; they have long-established ways of doing things.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com