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The latter was the great Italian design award of the 50s which established celebrity designers.
Mr Herring, an established celebrity PR, has a good working relationship with the press, particularly the tabloids.
Desmond has said he will invest $100m in OK!'s US edition, but the magazine will face stiff competition from established celebrity titles, including Time Warner's People.
"Who are all these people giving out fashion advice right now?" asked Phillip Bloch, an established celebrity stylist, who was wearing a cascade of gold necklaces, a green suede Gucci coat and a Liberace ring at a show last Tuesday.
First, the decision was made to feature Mr. Federline in the spot — created by TM Advertising, part of the Interpublic Group of Companies — rather than an established celebrity like Fabio.
The girls asked could only name a handful of successful businesswomen, most of them because they have an established celebrity profile.
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Many young stars, they say, feel pressure to keep up with the spending habits of more established celebrities.
Reality shows are staged, scripted and heavily edited, but for some reason there is still a frisson of authenticity behind the artifice: real people seem to have more staying power than established celebrities who are cast in reality shows.
Just a couple of seasons ago, when "Survivor" and "Big Brother" were at their hottest, the future looked bleak indeed for established celebrities; they found their places on "Access Hollywood" usurped by first-name-only reality show sensations like Richard and Brittany and Chicken George.
The Ora/Harris relationship was long-rumored to have been a setup, brokered by their managers, who share an office in Los Angeles, when Harris was in another relationship and Ora was eager to establish her celebrity profile.
True, the dancers can't hope to equal the Castles, and more exposition is needed to establish their celebrity cred, but it's a lovely, touching tale of the fleeting nature of fame and the enduring legacy of Vernon and Irene.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com