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What is new is the use of established boutique brands to revive older properties, Mr. McConnell said.
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He has lately extended his brand into a wider range of sportswear and accessories, and, in addition to selling through high-end department stores, he has established boutiques in cities such as Paris, Tokyo, and New York.
As his success continued to grow, Versace began establishing boutiques throughout the United States with the help of his family.
Instead of heading for major cities to the north or overseas, English-speaking middle-class Keralans, many of them Christians, are now staying behind to establish boutique-style homestays in their old family houses in the Fort Kochi district.
Their idea was to establish a boutique bamboo bike manufacturer.
These connections brought a touch of glamour to Long Island wine country when his plans to establish a boutique operation were made public in 1999.
In 1985, Bloom joined Lazard, where he worked closely with Keilin, and five years later they established their own boutique investment-banking house, specializing in union-driven restructurings.
With their 'Shop Bazaar' digital boutique established in 2012 they allowed the sophisticated yet tech savvy consumer to shop the pages of their print magazine online.
The best work in dark fantasy and horror fiction these days is being published by small presses, haunted literary boutiques established (mostly) in out-of-the-way places.
Madison Avenue boutiques established branches across town on Columbus Avenue, suddenly so trendy that a gelato shop opened next to a storefront church.
While giant promoters like LiveNation and C3 Presents generally book more hip-hop shows in bigger locations with better-known artists, ScoreMore has quickly established itself as a boutique promotion agency willing to bet its reputation, and a fair amount of money, on what it considers the next big thing.
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