A campaign is an effort to establish a narrative about a candidate, in competition with the opposing campaign's narrative.
As a political matter, Republicans have used the shortfall relative to the projections to establish a narrative that the stimulus failed, and with it Mr. Obama's presidency.
But the more I tried to establish a narrative about this man, the more he broke up my effort with a kind of wilderness attention deficit disorder.
When it was all over, the war movie became a way of trying to make sense of it all – "establishing a narrative we could all agree on".
And that, administration officials have concluded, puts Mr. Obama at an advantage as he seeks to establish a narrative this year of him as the defender of middle-class Americans and the Republicans in Congress of the rich.
What his campaign is trying to do is to establish a narrative portraying Mitt Romney as out of touch with the interests of middle-class Americans, and serving only the interests of the moneyed few.
Agency: TBWA (Brussels) Director: Joe Vanhoutteghem This astonishingly moving film for the British Heart Foundation establishes a narrative in just a few seconds and leads the audience into a crushing glimpse of an everyday tragedy.
There is a path, but there are also pitfalls, and in establishing a narrative to suit the domestic agenda – a narrative enthusiastically reinforced by much of the western media – the Americans may have made life a little harder for their Iranian interlocutors.
"All life is a great chain, the nature of which is known whenever we are shown a single link of it," Holmes explains in the first story, "A Study in Scarlet," which establishes a narrative formula that subsequent tales nearly always follow.
Games journalism is often obsessed with legitimacy and trying to establish a narrative of the medium.
