For established mainstream publishers and distributors, the Christian market has become too big -- and too lucrative -- to ignore.
Though now a long established mainstream Hollywood director, Mr. Schumacher first made his mark in movies as a "black" screenwriter, helping create "Car Wash," "The Wiz" and "D.C.
He came of political age in 2010, when fiscal conservatives — some of them affiliated with the Tea Party movement — overwhelmed established mainstream Republicans.
But attitudes are changing, and a flurry of recent findings have established mainstream medical explanations for the efficacy of herbal remedies that have their origins in Hippocrates' writings.
"Our view is that it is fundamentally wrong to accept the notion that established mainstream scientific truths must not be questioned," Mr. Zuma said in the statement.
And if established mainstream media organisations were to suffer in this digital revolution, so too were their equivalents among terrorist organisations.
But surely this doesn't mean that they, and others of their ilk, should be the only type of established mainstream actors?
And giving awards to big, established, mainstream firms, like Rockwell Group for Interior Design and Olin Partnership for Landscape Design, does little to encourage young, edgy designers to submit their work, even if they're nominated.
For four of the last five years Searchlight has had a best picture nominee that manages to be both a scrappy little underdog and a specimen of an established mainstream breed.
Major companies have embraced the World Cup as a social media marketing opportunity, while MLS has worked closely with the US Soccer Federation to encourage established mainstream media and influential figures to discuss the tournament and generate buzz – from supplying scarves to CNN anchors to vice-president Joe Biden visiting the US locker room after their win over Ghana.
