In essence, product data and social data are coming together within the well-designed app to make purchasing that much easier.
Hoping they are not consigned to that category are executives for the Clairol Herbal Essences products, sold by Procter & Gamble, and the Old Navy division of Gap, the two new sponsors for "American Idol" whose product placements will not be as omnipresent as those for AT&T Wireless, Coca-Cola and Ford.
It introduces the basic three elements that are the very essence of product manufacturing: tools, people, and a product.
Our amendment would allow these follow-on manufacturers to say, in essence, "my product is close enough to the original product, and the FDA can rely on the innovator's safety and efficacy data to approve my product".
That reasoning — in essence, our product isn't covered by Boston Scientific's patent because our product is a health hazard — did not impress Judge Sue L. Robinson, who last week affirmed a jury's patent infringement verdict against the Cypher.
Critics may sneer at Kaplan Thaler's talking duck (for Aflac insurance) or orgasmic shampoo users (for Clairol Herbal Essences haircare products).
Russell Redux is, in essence, a product relaunch designed to emphasize Russell's championship pedigree, not to deal with his image, ingrained with the public as enigmatic and aloof.
We want to enjoy these essence-free products, but without the irrationality of consuming bad things or accepting the spontaneous and unpredictable nature of emotions and feelings.
Antitrust officials in the United States and overseas were expected to focus on the addition of Clairol's Herbal Essences shampoo products to Procter & Gamble's Pantene and Head & Shoulders lines, analysts have said.
The television, radio and online elements of the campaign, created by Arc Marketing in Greenwich, Conn., part of the Publicis Groupe, will encourage consumers to take part in a sweepstakes for Clairol Herbal Essences hair products by sending text messages and receiving clues.
