And then there are those desserts, which don't so much eschew convention as pummel and shatter it — literally, and often pointlessly.
Williams, always one to eschew convention, paired her fiery orange hair with a short-sleeved lace wedding dress, before changing into a casual tee with her new husband's name written across her chest in red. .
The campaign seeks to stand out in a crowded market by eschewing conventions of the category — among them, depicting happy, shiny people enjoying wonderful new purchases in picture-perfect homes — in favor of celebrating the attributes and essence of the Crate & Barrel brand.
It was somewhat unparalleled not least for an artist to have a retrospective mid-career but Björk's body of work has always eschewed conventions.
For decades, 907 crew members such as UFO, OZE108, and, more recently, SADUE and DROID have eschewed conventions of style while also participating in large-scale installation and film projects.
Their aggressive PR approach is not the only way BrewDog has eschewed convention.
Even the site's new address eschewed convention: https://abc.xyz/ "As Sergey [Brin, co-founder] and I wrote in the original founders letter 11 years ago, 'Google is not a conventional company.
