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Both recall error and social desirability would tend to cause an overestimation of medication adherence, but what effect this would have on our results is unclear.
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Furthermore, the present study relied on self-reporting of adolescent physical activity, which might result in measurement errors and social desirability bias.
Self-report measures, especially of PA, can result in measurement errors and social desirability bias [ 44, 45].
Finally, without objective measures of children's practice, we must rely on their self-reports, which are susceptible to memory errors and social desirability tendencies.
While this method is subject to recall errors and social desirability bias, it has been validated as a fairly accurate measure among homeless individuals [ 12].
The health-seeking behaviour variables (e.g., number of ANC visits, type of delivery facility) may be affected by measurement error, in particular recall bias and social desirability bias [ 38, 39].
Comparisons of total and moderate-to-vigorous physical activity between metabolic phenotypes of obesity have relied on self-reported questionnaire-based measures of physical activity (7– 11), which have only modest correlations with objective assessments (12, 13), possibly because of measurement errors related to inaccurate recall and social desirability (13).
Furthermore, because self-reports were used to collect the information, recall errors may have led to important facts being unreported and social desirability may have introduced bias in favor of the prevailing social norms.
Errors attributed to individual rather than organizational deficiencies are less likely to be reported due to self-esteem and social desirability bias [ 10].
Southern hospitality and social desirability bias.
Because previous studies examining correlations between perfectionism and social desirability produced inconclusive findings, this study used an experimental approach examining the perceived social desirability of perfectionism.
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