Once considered a paragon of corporate governance and a leader in the automotive industry, in 2015 VW grappled with a rapidly eroding reputation and a precipitous decline in its market value due to an entirely preventable emission-rigging scandal.
Any more shellackings along the lines of Ulster's humping of Leicester last season will erode reputations at a delicate political moment, regardless of the extra millions they are pledging to lob into the central pot.
He established a sanitarium and unfortunately engaged in some questionable business practices, which eroded the reputation he had fought so hard to regain.
It was virulently attacked in Congress, and Steinbeck's subsequent success in Russia eroded his reputation from the cold war onwards.
A Fatah parliamentarian from the West Bank city of Nablus, Najat Abu Baker, eroded his reputation for financial propriety by accusing his government of gross corruption and of drowning the PA in debt.
Then Tate Modern opened and overnight, neither Saatchi nor his gallery seemed to matter much: even before that, his attempts to identify a second wave of young British artists in his New Neurotic Realist shows eroded his reputation for perceptiveness.
"We have clearly had an execution problem, which has eroded the reputation of the government and confidence in its ability to deliver the commitments undertaken, both with foreign and domestic partners," said António Nogueira Leite, a former secretary of the treasury and a professor at the Nova School of Economics and Business in Lisbon.
For media analysts, coverage of the Syrian war has seriously eroded the reputations of channels like Al Jazeera and Al Arabiya.
In that case, a need for new scapegoats in the UK could further erode its reputation, Fabian Zuleeg, head of the European Policy Centre, believes.
His characterization of the deal, which does not include Weider's vitamins and nutrition business, will do nothing to erode that reputation.
