Since last November, he says, sales for both its whiteboard and paint have quadrupled, and with the new funding from Cuban, the team is this week launching version 2 of its WhiteyBoard paint, which the founders say not only has better performance and more durability, but is "the best dry-erase product the world has ever seen.
And in the rush to make cheaper LED lights, poorly made products could erase the technology's natural advantage, experts warn.
Yet now, in a time of heightened sensitivity over stereotypes, years after ethnic, racial and gender labeling has been largely erased from sports teams, products and services, Jeep is reviving an American Indian model name.
A good example is the way Amazon uses customers' browsing and purchase histories on its website to recommend products (customers can erase their footprints if they choose).
After a decade spent trying to erase the image of their products as Korea's answer to the Yugo, they finally have a car capable of grabbing a chunk of the upscale American market.
He believes that tech products will soon erase such primitive behaviors as paying cash (Bitcoin), eating cooked food (Soylent), and enduring a world unimproved by virtual reality (Oculus VR).
Some industries that have suffered mightily as consumers either formally adopt low-carbohydrate diets or try to reduce their carbohydrate intake are beginning to wage a war for customer loyalty, often by trying to erase the stigma from their products -- in effect, asking consumers to eat them despite the carbs.
This problem can occur in Flash products during sector erase mode, and in resistive RAM (ReRAM) during forming, reset or word-reading modes.
As much as they tried, the Yankees could not erase Rodriguez from the actual product on their field in 2013.
Mr. Mulligan says his nascent company is developing a dry-erase backpack, along with other products that will allow budding taggers to hone their skills without risking arrest.
