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ABG has struck licensing deals with brands including New Era Cap, H&M and Dolce & Gabbana.
The team also owes money to Tickets9.com, Rawlings Sporting Goods and the New Era Cap Company, among others.
The agency is also handling projects for State Farm, the New Era Cap Company and the Miami Heat basketball team.
The New Era Cap Company makes the caps exclusively under an $80 million licensing agreement with Major League Baseball.
Another marketer seeking to do that is the New Era Cap Company, which has for the first time been awarded the contract to make the caps N.F.L. players wear on field during games, replacing Reebok.
Membership and charter fees produced $2.4 million, and sponsorships with Bubblicious, Snickers, the CNA insurance company, American Honda , RC Colaand the New Era cap company generated $2.5 million.
Similar(35)
"I want that to look like a hologram, like on New Era caps," he told him.
Look for the special line of New Era caps made for teams like the Yankees and Mets, in customized colors.
The idea stemmed from our "Fly Your Own Flag" ad campaign, which promotes New Era caps as a means of self-expression.
The campaign, by a New York agency named Brooklyn Brothers, salutes "flag bearers," as it calls achievers who march to their own drummers (while, of course, wearing New Era caps).
Chief among these are the posh cap – see the Kenzo x New Era caps, or Cos, who do a nice navy/cream affordable version.
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