"What we want is a fictional town, a spiritual equivalent, say, to Twin Peaks.
"The general consensus is that digital content should be free or at least cheaper than the physical equivalent," says YouGov.
"Every city has its Rodeo Drive equivalent," said Vince Ceccola, the president and founder of World Wide Webs Inc., which produced Rodeodrive.com and in turn spawned Famousstreets.com.com
They were originally intended to make up one big album: a modern equivalent, says Wire, of the Clash's sprawling Sandinista! or the Beatles White Albumm.
'Football is today's equivalent,' says Leonardo Guarnieri, an educational archaeologist at the Colosseum.
"An iPS cell and an ES cell are functionally equivalent," says Emile Nuwaysir, chief operations officer at Cellular Dynamics International (CDI).
"We get all these claims of leapfrogging, but really at the end of the year these systems will be about equivalent," says Trebnick.
"They are being marketed as an alternative [to regulated insurance], so that suggests they are somewhat equivalent," says Karen Pollitz, a senior fellow at the Henry J. Kaiser Family Foundation.
Recently, the business lobby's European equivalent said that Chinese authorities have been abusing their power through intimidation tactics in prosecuting antitrust cases.
