Each consumer tasted the samples in randomized order and evaluated five attributes (appearance, odor, taste, texture, and global acceptance) with a structured 9-point scale ranging from 1 (equivalent to I dislike it very much) to 9 (equivalent to I like it very much).
Yesterday, Mark Zuckerberg, Facebook's founder and C.E.O., announced in a town-hall forum that Facebook, at long last, was considering a supplement to the like button: a so-called dislike button, or its equivalent.
Dislike is the emotional equivalent of agnostic.
She assumed that time costs were equivalent to net wages for those who disliked exercise, half net wages for those who were neutral, and zero for those who enjoyed exercise [ 8].
There is an asymmetry, too; people tend to dislike losses more than they like equivalent gains.
Another contributing phenomenon is "loss aversion"; people dislike losses more than they like equivalent gains.
They are keen on tax "bonuses" but dislike tax "penalties," even though the two are functionally equivalent.
Patients and members of the public most disliked the statement 'a computer will perform the equivalent of tossing a coin to allocate you to one of two methods of treatment'.
He says part of this can be attributed to loss aversion, the human tendency to dislike a loss more than they like a gain of equivalent size.
He disliked doing everything — eating, reading, watching TV — in the equivalent of a bedroom.
He dislikes practice and all forms of gymnasium work, and his equivalent of the conventional racket-throwing tantrum is a quietly muttered "Boy, oh, boy" to himself or a quizzical look in the direction of an offending umpire.
