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Now! 89, the equivalent album last Christmas, became the fastest-selling album of 2014, racking up one million sales in just over five weeks.
According to Nielsen, the album shifted 94,000 equivalent album units (each unit equals 1,500 streams from an album) in the week ending 7 April.
Blonde sold 276,000 equivalent album units since its release last Saturday release, according to Billboard.
In its first week of availability, Reputation managed to shift 1.238 million equivalent album units.
Billboard's chart currently equates 10 digital track sales from an album to one equivalent album sale and 1,500 song streams from an album to one equivalent album sale.
The first of these did 208,000 equivalent album units, while the latter managed 142,000 units.
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The decline in album sales drops to 9.5percentt when sales of digital singles are counted as 10-track equivalent albums.
For the first time, they will also count "track equivalent albums" — a common industry yardstick of 10 downloads of individual tracks — as part of the formula for album rankings on the Billboard 200.
When sales are measured by "track equivalent albums," which factors in single-track downloads — the rule of thumb is 10 songs to an album — the number is 221.5 million, up 3.6 percent.
The good news is that "stream equivalent" albums grew.
Kendrick Lamar's DAMN., meanwhile, was the leading album in total volume this year, with total activity of more than 1.77 million units – meaning albums, track equivalent albums, and on-demand streaming equivalent albums combined.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com