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It's not a traditional private equity type of deal, but perhaps they know something we don't".
In situations like this, a far less common — but potentially more favourable — form of startup funding is a 'media for equity' type of deal where a media company subsidises the required ad spend through the use of its own media properties and the relationships and buying power it has through economies of scale.
(Maybe he'll reinvest in the company, maybe just buy a boat if he's a private equity type, it's probably the latter).
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Private equity types and other investors argue that they're in the business of investing, so they should be taxed like investors who make money in the public markets.
Private equity types like their classical references — it is presumably some sort of god complex — so what could be more appropriate than naming yourself after the three-headed hound of Hades?
In the final round he presented ZocDoc's growth plan before a panel of private equity types.
He made matters worse later by comparing President Obama's threat to end the carried-interest tax preference--which lets private equity types pay capital gains rates on their income, perhaps the most indefensible tax loophole in America--to a Nazi invasion (he later apologized).
And, yes, when one looks at Whistle, it's easy to imagine a bunch of former VCs and private equity types sitting around a table, doing some market analysis and applying every successful tech company formula to the dog market in the hopes of finding something that works and raising a few million bucks.
And in a new request, it is asking for an "equity-type interest" in any project built on the land.
In this context could pension funds or private equity-type structures be viable alternative sources of financing for infrastructure?
One is that the British tend to go for equity-type investment whereas foreigners go for debt.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com