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Brand equity characters are developed specifically to represent a particular brand or product.
To assess the influence of brand equity characters displayed on food packaging on children's food preferences and choices, 2 studies were conducted.
Despite existing literature suggesting that promotional characters influence children's food choices, to date, no research has assessed the influence of brand equity characters specifically.
For example, Coke exempts its own animated equity characters like the Coca-Cola polar bears, and uses Santa Claus in its marketing, both of which have great appeal to young children.
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"We try to acquire all of those electronic rights, and try to keep continuity over all the publishing, to keep the equity of the character strong so it doesn't get diluted," she said.
The project would have been one of Marvel's first major independent releases as an equity owner, whereby it contributes characters and creative support in exchange for a financial stake in the negative cost of the film.
"I think it's a character of private equity that the last thing they'd want to do is put themselves in the situation where they said, 'We didn't capitalize the company optimally,' " he says.
I believe it is important for me to have an inclusionary perspective and to infuse my character with an equity world view.
Other character traits emphasized by equity feminists include"self-confidence" (Stevens et al. 2002, 255), being able to think and argue independently (McElroy 1998a), and taking responsibility for oneself (Taylor 1992, 86).
Some equity feminists see a nonpolitical role for feminism, helping women to benefit from their freedom by developing beneficial character traits or strategies for success, or navigating among their increasing options.
Equity Equality Re: Your attack on the character and honesty of private equity money managers ("By Invitation Only").
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